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ROI Calculator

Enter initial cost, final value, and fees to calculate return on investment and net profit.

roi calculatorreturn on investment calculatorprofit calculatorinvestment return

Interactive Tool

ROI Calculator

Return on investment

ROI
27.45%

Net profit

$1,400.00

Total cost

$5,100.00

Intro

The ROI calculator helps compare investment outcomes, marketing campaigns, product launches, and business projects.

It keeps the formula simple: net profit divided by total cost, shown as a percentage.

How to use

  1. Enter investment cost
    Add the initial cost or capital used.
  2. Enter final value
    Add the ending value, proceeds, or revenue result.
  3. Include fees
    Add additional costs to calculate a more realistic ROI.

Examples

Campaign ROI
Measure a marketing campaign.
Input
$5,000 cost, $6,500 value, $100 fees
Output
ROI about 27.45%
Project comparison
Compare two business initiatives.
Input
$20,000 cost, $25,000 value
Output
ROI and net profit

FAQ

What is ROI?

ROI means return on investment. It compares net profit against the total amount invested.

Should revenue or profit be entered as final value?

Use the value that matches your analysis. For campaign ROI, many teams use attributable revenue, then include costs and fees separately.

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